Saturday. Approaching midnight. Things are slow on the dance floor. The usual Top 40 tunes just aren’t cutting it with this crowd. You have a short window to either engage them, or lose them. Why not book a DJ to start spinning, live, within the hour? Perhaps, a well known trance music DJ based in Paris, France?

Impossible? It is if you go the usual route: make a call, book the talent, fly them in, put them up in a hotel, ship their equipment in, pay them a large fee. That process alone can take two to three weeks to finalize. But, if you think outside of the box, it’s there you might find the folks from WorldCast. Inc.

Peter Lewis, Chairman/CEO of WorldCast, Inc. (WCI), is ready to bring the global DJ community to your doorstep. His company’s WorldCast On Demand Media Platform® (OMP) allows all DJs and entertainers to broadcast live from the comfort of their own studio and connect to any venue with full communication. The platform allows multiple venue broadcasting, where a DJ or entertainer can perform in up to 20 venues simultaneously and communicate with each venue individually or all at the same time.

This patent-pending service uses high quality real-time digital audio and video capabilities to allow the DJ to perform from their location anywhere in the world and be seen and heard by the customer and their guests at their location.

“We have opened up the club world to a whole new talent pool, which is now at the tip of your fingers,” says Lewis. “Say you have a venue in New York that plays house music, but within your pool of available DJs, you only have a select number of people who can play house well. Now, wit our service, you can go to France or Germany, where there are large pools of house DJs, and you have taken your optAccording to Lewis, all a club owner needs to get started with WorldCast is a sound system—speakers, amps, etc.—and a computer with a Web cam and a working high-speed Internet connection. Then it works like this: You want to have a DJ spin next Saturday night. Through the WorldCast web site, you send a message to the DJ who you want to spin via a streaming, real-time feed of both the audio and visual performance, and you schedule a time. The DJ, from their own studio, home, or similar venue, performs in front of cameras provided by WorldCast, and the entire thing is fed into your venue, where patrons can hear and view the action. They can even interact with the DJ in real-time via Facebook and Twitter, again set up by WorldCast. “Pretty much everyone has a Smartphone these days,” says Lewis. “What we did was build an app that allows anyone on the dance floor to be able to communicate with the DJ. They install our app, and then select the DJ who is performing, and they can send a real-time message, and that appears on the DJ’s screen. So now we have a real-time interaction between the DJ and the crowd.”

Click here to read the full story, "Digitizing the DJ"
in the Jan/Feb 2012 Digital issue of Bar Business Magazine